Anything You Want by Derek Siver Review
Whether you are already in business or thinking of starting one, this book has something inspiring to share.
So many businesses today seem to have lost sight that the primary reason the company exists to give the customer something that helps them. The pursuit of profits should never take precedence over outstanding customer service.
Derek’s business, CDBaby.com was founded in 1997 as a way to help his indy musician friends sell their CDs online at a time when none of the big distributors wanted to handle the indies. I actually discovered CDBaby about five years ago when I was helping to promote a friend’s band.
Derek never planned on growing his business. It started as a hobby that grew because of Derek’s business philosophy of going the extra mile to help his customers. It accidentally grew into a business that sold for $22 million. He put himself in his customer’s place by asking himself what he wanted as an indy musician and then he made sure he delivered, every time. In turn, his happy customers told others about their positive experiences. All decisions were made by first asking himself what was best for his customers.
I laughed out loud at some of his stories about the amusing things he did to make his customers happy.
I related to his observation that many entrepreneurs spend decades pursuing goals that some business school or program told them they should pursue, without creating their own paths to success and happiness. He admonishes the business owner to never do anything just for the money but to remember that business is about making dreams come true for others and for yourself.
I highly recommend this book to entrepreneurs and wannabees.
I received the book free in exchange for my honest review, from BzzAgent.com.